Today I’m getting ready for a new client coming in for a new logo and branding design, and I am SO excited.

I wanted to share it here with you all first. I’ve been developing my design process for years, and one of the most important elements of it is an interview with the client. It helps us to make sure we understand each other’s expectations.

Here are the ✨ top 10 ✨ most important questions we ask when it comes to logo and branding design projects:

1. What is the name of your business and tagline/slogan, if you have one?

2. What is the vision, mission & values of the brand/business?

3. What is the niche of the brand/business?

4. What are your brand/business goals for your logo?

5. Does your brand/business have brand archetypes?

6. How would you like your brand/business logo to be seen?

7. What is your style?

8. Whose logo inspires you?

9. Who is the target group of your brand/business?

10. What products and services does your brand/business offer?

Have you ever thought of these things as a personal brand or business owner?

Cheers,

Eva

🖤